PRPLPurple Innovation, Inc.

PRPL Stock Price, Valuation & Chart | Purple Innovation, Inc.

$3.830+0.10 (+2.68%)

At close · 02 Sept 2026, 08:00 pm

Sector: Consumer Cyclical Industry: Furnishings, Fixtures & Appliances PRPL intrinsic value PRPL calculated fair value vs price

Overview Financials Dividends Ratios

PRPL Historical price chart

PRPL Key Stats

Fair Value

Disclaimer

Disclaimer: This fair value estimate is for informational purposes only and should not be considered as investment advice. Fair value calculations are based on DCF (Discounted Cash Flow), P/E Multiple, and P/S Multiple models and assumptions that may not reflect actual market conditions. Always conduct your own research and consult with a financial advisor before making investment decisions.

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Market Capitalization16.67M

PE Ratio-10.94

EPS-0.35

Trading Volume20.01K

Today's High/Low3.99/3.71

Dividend Yield0.00

52 Week High/Low28.75/3.71

Shares Outstanding4.35M

PRPL Financial Statement

PRPL Analyst ratings

PRPL Analysis & performance metrics

PRPL Company profile

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat…

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as…

PRPL Management team

Name

Position

Jeffery Scott Kerby

Chief of Owned Retail Officer

Eric S. HaynorCOO

Chief Operating Officer

John Jack Roddy IV

Chief People Officer & Chief Human Resources Officer

Jeffrey L. Hutchings

Chief Innovation Officer

Tanya SestakCTO

Senior Director of Legal Operations

George Turner Ulrich

Vice President of Accounting & Financial Reporting

Robert T. DeMartiniCEO

Chief Executive Officer & Director

Todd E. Vogensen CPACFO

Chief Financial Officer & Treasurer

Name

Position

Jeffery Scott Kerby

Chief of Owned Retail Officer

Eric S. HaynorCOO

Chief Operating Officer

John Jack Roddy IV

Chief People Officer & Chief Human Resources Officer

Jeffrey L. Hutchings

Chief Innovation Officer

Tanya SestakCTO

Senior Director of Legal Operations

George Turner Ulrich

Vice President of Accounting & Financial Reporting

Robert T. DeMartiniCEO

Chief Executive Officer & Director

Todd E. Vogensen CPACFO

Chief Financial Officer & Treasurer

Management Team

Jeffery Scott Kerby

Chief of Owned Retail Officer

Eric S. HaynorCOO

Chief Operating Officer

John Jack Roddy IV

Chief People Officer & Chief Human Resources Officer

Jeffrey L. Hutchings

Chief Innovation Officer

Tanya SestakCTO

Senior Director of Legal Operations

George Turner Ulrich

Vice President of Accounting & Financial Reporting

Robert T. DeMartiniCEO

Chief Executive Officer & Director

Todd E. Vogensen CPACFO

Chief Financial Officer & Treasurer

Management

Jeffery Scott Kerby

Chief of Owned Retail Officer

Eric S. HaynorCOO

Chief Operating Officer

John Jack Roddy IV

Chief People Officer & Chief Human Resources Officer

Jeffrey L. Hutchings

Chief Innovation Officer

Tanya SestakCTO

Senior Director of Legal Operations

George Turner Ulrich

Vice President of Accounting & Financial Reporting

Robert T. DeMartiniCEO

Chief Executive Officer & Director

Todd E. Vogensen CPACFO

Chief Financial Officer & Treasurer

Total 8 executives

PRPL Frequently asked questions

What is Purple Innovation, Inc. (PRPL) Stock Price?

Current stock price of Purple Innovation, Inc. (PRPL) stock is $3.830. The stock price is +2.68% higher in the session. The intraday range can be seen from this page. Volume of Purple Innovation, Inc. (PRPL) stock is 20.01K.

Last updated at 02 Sept 2026, 08:00 pm.

Why is the Purple Innovation, Inc. (PRPL) stock price going up or down today?

The stock price of Purple Innovation, Inc. (PRPL) can change with earnings, company news, and overall market sentiment. Purple Innovation, Inc. operates in the Consumer Cyclical / Furnishings, Fixtures & Appliances market, so sector-wide moves can also affect the share price. Use the live price, percentage change, and volume on this page to judge whether a move looks meaningful.

Is the Purple Innovation, Inc. stock expensive at its current price?

Whether Purple Innovation, Inc. looks expensive depends on valuation metrics versus its growth outlook. The P/E ratio shown for PRPL on this page is -10.94. EPS on this page is -0.35. Compare those figures with peers and growth expectations before deciding if the current Purple Innovation, Inc. price is justified.

How has the stock price of Purple Innovation, Inc. (PRPL) performed historically?

Historical performance for Purple Innovation, Inc. (PRPL) is shown on the price chart on this page. Review multi-period moves alongside volume to see how PRPL reacted to past earnings and market events.

Should I buy Purple Innovation, Inc. (PRPL) stock, at this price?

Buying Purple Innovation, Inc. (PRPL) depends on your risk tolerance, time horizon, and portfolio needs. As a Consumer Cyclical name, weigh the live quote, key stats, and valuation links on this page rather than a single price point.