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Booking Holdings Inc. (BKNG) intrinsic value snapshot: our valuation models currently suggest the stock is undervalued, with an estimated 21.5% upside relative to fair value at a market price of $171.78. The dollar intrinsic value (fair value) for Booking Holdings Inc. is derived from DCF, P/E Multiple, and P/S Multiple models—available with Tickerplace Pro for investors comparing market price to modeled fair value.
Current Price: $171.78
Valuation: Undervalued
Confidence: 6.5/10
How we calculate fair value: We combine DCF (Discounted Cash Flow), P/E Multiple, and P/S Multiple models to estimate intrinsic value. This figure is for information only - not investment advice - and assumptions may not reflect actual market conditions. We encourage doing your own research or speaking with a financial advisor before making investment decisions.
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Based on our intrinsic value models, Booking Holdings Inc. (BKNG) currently looks undervalued with an estimated 21.47% upside relative to fair value at $171.78. Sign in to Tickerplace Pro to view the full dollar fair value estimate and margin of safety.
Booking Holdings Inc. (BKNG) fair value vs market price: our valuation models suggest undervalued positioning with an estimated 21.5% upside relative to intrinsic value at a market price of $171.78. The dollar fair value for Booking Holdings Inc. is calculated from DCF, P/E Multiple, and P/S Multiple models—available with Tickerplace Pro for a full market-price-to-fair-value breakdown and margin of safety.
Our models calculate the intrinsic value of Booking Holdings Inc. (BKNG) using DCF, P/E Multiple, and P/S Multiple approaches based on projected cash flows, growth rate, and discount rate. Sign in to Tickerplace Pro to view the full dollar estimate.
Based on our 2026 valuation models, BKNG appears undervalued at its current price of $171.78. Our model suggests 21.5% upside potential.
Tickerplace calculates BKNG's intrinsic value using Discounted Cash Flow (DCF), P/E Multiple, and P/S Multiple models. We project future cash flows, apply a discount rate that reflects investment risk, and compare the resulting fair value estimate to the current market price.
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